At Wellicious, our mission is to lead the way in sustainable fashion by producing high-quality, ethically made yoga and activewear. A key part of this mission is our commitment to manufacturing our products in Europe. This strategic choice goes beyond geographical convenience; it underscores our dedication to sustainability, ethical labour practices, and exceptional quality. Furthermore, it plays a crucial role in our ability to create circular and Cradle to Cradle certified products. Here’s why manufacturing in Europe is so important to us and how it has helped us achieve these goals.
The Benefits of Manufacturing in Europe
1. Enhanced Sustainability and Reduced Carbon Footprint
Manufacturing in Europe allows us to minimise our carbon footprint significantly. The fashion industry often relies on extensive, global supply chains that contribute to high levels of carbon emissions due to long-distance transportation. By producing our products closer to our primary markets, we reduce these emissions, aligning with our broader sustainability objectives and our commitment to combating climate change.
2. Stringent Quality Standards and Craftsmanship
Europe is synonymous with high standards of quality and craftsmanship in manufacturing. By choosing European manufacturers, we ensure that our yoga and activewear meets the rigorous quality standards our customers expect. European factories have a long-standing tradition of skilled craftsmanship, which translates into durable, high-quality products that stand the test of time.
3. Ethical Labour Practices
At Wellicious, ethical labour practices are a cornerstone of our business philosophy. Europe’s stringent labour laws protect workers' rights, ensure fair wages, and provide safe working conditions. Manufacturing in Europe allows us to monitor and enforce these standards more effectively, ensuring that everyone involved in producing our garments is treated fairly and respectfully.
4. Compliance with Environmental Regulations
European manufacturing is subject to some of the strictest environmental regulations globally. These regulations ensure that our production processes are environmentally friendly and that our products are safe for consumers. Compliance with these regulations demonstrates our commitment to transparency, responsibility, and sustainability.
5. Supporting Local Economies
By manufacturing in Europe, we support local economies and contribute to the prosperity of communities. Partnering with local suppliers and manufacturers creates jobs and fosters economic growth within the region. This local focus helps strengthen economic resilience and supports the livelihoods of those involved in our supply chain.
Creating Circular and Cradle to Cradle Certified Products
Manufacturing in Europe has been instrumental in our ability to create circular and Cradle to Cradle certified yoga and activewear. All of our products are Cradle to Cradle Certified® Gold by the Cradle to Cradle Products Innovation Institute, and have received the highest Platinum award for material health. Here’s how this approach has facilitated our sustainability goals:
1. Access to Sustainable Materials
European manufacturers often lead the way in sustainable and innovative materials. This proximity gives us access to cutting-edge materials that meet the stringent requirements of Cradle to Cradle certification. These materials are non-toxic, biodegradable, and recyclable, ensuring that our products are safe for both consumers and the environment.
2. Advanced Manufacturing Techniques
Europe is a hub for advanced manufacturing techniques and sustainable practices. By collaborating with European factories, we can incorporate these innovative processes into our production. These techniques help reduce waste, lower energy consumption, and minimise the use of harmful chemicals, all of which are essential criteria for Cradle to Cradle certification.
3. Enhanced Traceability and Transparency
Manufacturing in Europe allows for greater traceability and transparency in our supply chain. We can more easily monitor every step of the production process, ensuring compliance with Cradle to Cradle standards. This traceability is crucial for maintaining the integrity of our products and providing our customers with transparent information about how their garments are made.
4. Efficient Circular Economy Practices
The proximity of our manufacturing base supports efficient circular economy practices. By designing products with the end of their lifecycle in mind, we ensure that they can be easily recycled or composted. European facilities equipped with recycling and waste management systems enable us to close the loop and keep materials in use for as long as possible.
5. Commitment to Continuous Improvement
The European manufacturing environment encourages continuous improvement and innovation. By being part of this dynamic ecosystem, we are constantly evolving our practices to meet and exceed the Cradle to Cradle certification standards. This commitment to improvement helps us stay at the forefront of sustainable fashion.
At Wellicious, our decision to manufacture in Europe is a deliberate and strategic one, deeply rooted in our commitment to sustainability, quality, and ethical practices. We only source our GOTS certified organic cotton outside Europe. This approach not only supports our mission but also plays a critical role in enabling us to create circular and Cradle to Cradle certified yoga and activewear. By leveraging the strengths of European manufacturing, we can offer our customers products that are not only high in quality but also aligned with our values of sustainability and social responsibility. Manufacturing in Europe is integral to our vision of a more sustainable and ethical fashion industry, and we are proud to lead the way in this endeavour.