The Magic of Circular Clothing!
How we design products today shapes the world we will inhabit tomorrow.
We’ve launched our new Cradle to Cradle Certified® yoga and active product line so that you can wear our products with a clean conscience, eliminating fashion waste and pollution, without leaving behind an ecological footprint. We want to promote positive consumption choices by offering circular yoga wear.
Beginning with our first collection in simple organic cotton, Wellicious has since blossomed into a full line of yoga clothing, which is Cradle to Cradle Certified® and 100% made in Europe.
Our most important and exciting breakthrough has been the development of our biodegradable fabrics. The journey lasted over 6 years and brought so much fun along the way – even when facing challenges like finding the right yarns and materials. After seemingly endless trials (including Heike self-composting materials in her garage), we finally found the perfect combination of organic cotton and stretch for creating the groundbreaking new yoga fabric for our beautiful collections.
But that’s not all…
We believe in conscious consumerism. You can send us back your old garments in exchange for a 10% discount on your next purchase. We’ll make sure they’re composted straight away, optimizing the break-down process. Even biodegradable fibers can leave small particles behind, and we would like to ensure that the clothes return to nature as completely and quickly as possible. In fact, we are currently working on an accelerated decomposing process which is even more sustainable..